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WHAT IS THE POLARIZATION LAB?

The Polarization Lab at Duke brings together scholars from the social sciences, statistics, and computer science to develop new technology to bridge America’s partisan divides.

Social media sites are often blamed for contributing to political polarization because they encourage people to segregate themselves from those with opposing political views.

In October 2017, the Duke Polarization Lab set out to test an idea. Does the status quo strategy to nudge polarized people into engagement moderate them?

Why didn’t people become more moderate when they were exposed to opposing political views?